OFWs Tapped to Sell Pinoy Organic Brand

An Englishman, who helped found one of the Philippines’ first organic and healthcare brands for beatuy and healthcare products, is tapping overseas Filipino workers to sell the products to the world.

“It's time to look at our OFWs in a different way,” said Dylan Wilk of Human Heart Nature, an enterprise set up by Gawad Kalinga volunteers, during the launching of their Mandaue City, Cebu outlet on Saturday.

Wilk, who is from the United Kingdom, is married to Anna Meloto, daughter of GK founder Tony Meloto.

“We have always seen OFWs as people sending us money from abroad. Now, I think we would see them as people, who would make Filipino products known to the world,” said Wilk.

He and his wife founded Human Heart Nature two years ago.

The organic line has enetered the US market through OFWs.

“We now have presence in North and South California, Florida, Seattle, New Jersey and Minneapolis. We are optimistic that we can grow double our presence within the year,” said Wilk. Fillipinos are the second largest ethnic group in America.

Human Heart Nature entered the U.S. market in November last year and will be shipping out a million pesos worth of products.

Aside from U.S., Wilk said that they will be entering Japan soon also with the help of a Filipino based there, followed by Singapore and Europe.

Wilk said there are 10,000 dealers in the Philippines with Cebu as one of the major areas of distribution.

Source:

Cebu Daily News

Human Heart Nature – Going to Natural Beauty with Advocacy

“Human Heart Nature is about loving the Philippines, loving the environment and loving our families as we provide only the safest and purest world-class ingredients for them. These are effective AND affordable organic and natural personal care products that feel as good on your skin as they do in your heart. We hope that you will find a sense of peace and purpose knowing that your everyday choices have a positive impact on the poor, our country and our planet”. 

Guided by the above principle, it makes my conviction stronger to promote and spread the good news of what really these natural products are all for. I can’t remember recommending any product before especially for beauty and wellness as I am not vanity-conscious and looking good was never really in my priority list.

For me, most products being offered in the market are all just the same, spending millions in their marketing campaign and promotions to get the eye of the public. All has the same promised results, same “feel-good” effect which most of the time I consider a psychological-trap since you’re spending bucks on their pricey merchandise.

Some will give you results that you paid for but the question is how long will they last? Are you practically spending with buying of those expensive products? What if the price of a single item would cost a number of 100% natural products that can sustain you with your weeks or months of use already and at the same time helps your very own community, are you willing to trade it off?

Human♥Nature is all about 100% ALL natural and organic beauty and personal care products especially made in the Philippines, for everyone in the world. From the company name itself, it really has a big heart for our country and for our nature.

Founded by the three core-principles of being PRO-PHILLIPINES, PRO-POOR AND PRO-ENVIRONMENT, it is indeed a grateful act initiated by the Meloto sisters Anna & Camille. From their last name you may have recall on someone who’s very much into giving full-service to the community especially to the poor.

These ladies are one of the many volunteers of the Gawad Kalinga, founded by their very own father, Mr. Tonny Meloto. Their love for the people of this nation does not end to building houses for them but also to providing them a greater sense of their well being. The residents of the Gawad Kalinga villages are also the employees working to bring to our homes the human♥nature products.

Achieving natural beauty is not impossible with Human♥Nature.

But there is more to the benefits derived from using the products, there is an innate sense of fulfillment you feel when you know that you are able to create a life-changing effect to the lives of our farmers, the families in Gawad Kalinga villages, our own families, our nature and our planet.

Let’s help spread this advocacy until the whole nation and the whole world switches to using All-Natural and biodegradable products. We must ACT NOW to SAVE our dear Mother Earth, let’s help to make this planet a better place to live for our children and for future generation.

Source:

The Vendor Mom 

http://www.thevendormom.com/

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